Make Your Content Work for Your Local Marketing Campaign

The “support local” movement is getting bigger, and there’s no better time than now to harness its popularity.

If you have a physical store, it’s likely that your local audience matters to you the most. However, you are up against other businesses that offer the same products and services in your area. How, then, do you make sure your brand cuts through the clutter?

On top of a website that invites interested parties and sells your brand, content that works with your existing local SEO campaign is also a key.

But before we delve into customizing your content to reflect your local SEO efforts, check first if you have accomplished the following best practices:

Find all your local name, phone number, and address listings and citations in local directories. Make sure all information is consistent across all listings.

To show up in Google search results, as well as in Google and Bing Maps, claim your Bing Places For Business and Google My Business Page. Fill them with pertinent information and local keywords, to help you get spotted when your customers do a local search.

Complete all the Google My Business information fields and fully optimize your web pages to rise above the local search pack. Doing these updates will help improve your local reviews and ratings.

Now, let’s move on to one of the most effective ways to boost your rankings in local search pages: creating and optimizing local content.

Producing Local Content for Your Website

When creating localized content, look to local news stations as well as influencers to find topic ideas, and then conduct some research to identify your target audience. Once you have identified your audience, gather information.

One of the best ways to do it is to interview your customers face-to-face. Find relevant search terms and criteria from these interviews, and use these terms to conduct a comprehensive audience analysis on Facebook’s Audience Insights. It will help you identify your audience’s psychographics and curate content that will appeal to them.

Optimizing Your Content for Local SEO

Now that you have created localized content for your website, the next step is optimizing your site for local intent. Doing so efficiently narrows down competition, allowing you to reach your target audience faster.

When optimizing content for local intent, insert local keywords into your title and meta description. Your content should focus on long-tail keywords that outline your site both topically and geographically. For instance, overarching web pages may include SEO Companies in Denver, while an on-page blog may include Local SEO Companies in Denver.

The insertion of your location, which is Denver in this case, lets Google index your content piece under content for both Denver and SEO-related searches.

These are just some of the techniques that you may use to enhance your local SEO campaign. However, if you are looking to maximize the resources that are available to you, it’s best to enlist the help of SEO specialists. Top firms such as Third Stage Marketing offer topnotch SEO services in Denver that put you under the local spotlight.

 

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